Alert NOT Alarmed

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Welcome to Alert Not Alarmed

Risk communication is the study of why people get upset about some risk, but not others. From the 1960s onwards, academics started building up a whole pile of evidence showings that the things people worry most about are not necessarily the things most likely to kill them. Human perception of, and reactions to, risk tends to be shaped more by emotions and values than scientific or statistical rationalisation.

Ben Duncan

Risk and crisis communication consultant
Global and EU health policy expert

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Developing training courses; running training courses / workshops; Facilitating expert meetings; Designing crisis simulation exercises; running crisis simulation exercises; Report writing;

Anything unclear? Ask me a question: 0131 000 0000

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